Adidas Stock Rises Following Historic London Marathon Records

Shares of Adidas experienced a boost after Kenyan runner Sabastian Sawe set a new world record at the London Marathon, completing it in 1:59:30 while wearing the brand's latest running shoe. The stock rose by nearly 2% initially before stabilizing at a 1.4% increase, despite being down over 18% for the year due to challenges such as US tariffs and declining sales in the Middle East. Sawe's achievement, along with Ethiopian Tigist Assefa's women's-only record of 2:15:41, highlights Adidas's competitive edge over rivals like Nike. The new Adizero Adios Pro Evo 3 shoes, which retail for $500, played a significant role in these record-breaking performances.

Key Details: • Adidas stock increased by 1.4% to €138.2 ($163) after marathon results. • Sawe's record time of 1:59:30 breaks the previous record of 2:00:35. • Adizero Adios Pro Evo 3 shoes weigh only 97 grams and cost $500. • The shoes launched on April 23 with a limited release.